LAJH Showcases Classic Cars and Charitable Giving
Los Angeles Jewish Health Showcases Classic Cars and Charitable Giving
This April, for the third consecutive year, Los Angeles Jewish Health (LAJH) hosted its annual car show—a chance for Angelenos to get an up-close look at classic and exotic cars while also learning more about the organization and its vital senior care mission. The event brought approximately 100 car owners and admirers to the Grancell Village campus in the San Fernando Valley.
Aaron Levinson, LAJH’s vice president for planned giving, conceived the car show to capitalize on a growing trend in donor-driven philanthropy.
“Donors are interested in creative ways to be philanthropic and to get great tax advantages, and over the years, the nonprofit sector has seen an increase in people giving gifts in the form of different kinds of assets: real estate, artwork, investments, and even automobiles,” Levinson says. “Hosting a car show helps introduce the idea of donating non-traditional assets to LAJH, and also gives potential donors an opportunity to see firsthand what makes LAJH so wonderful and worth supporting.”
The event has grown over time: In its first year, 30 cars were entered; by this year, that number had nearly doubled. Levinson attributes the increase not only to effective publicity, but also to positive word of mouth.
“It’s really a great day: People look at the cars, socialize, enjoy some refreshments, and get to tour LAJH,” he says. “There’s no program, no speeches, no admission fee—just people coming together to have a good time. Even some of our residents joined us to see what was happening!”
Longtime LAJH donor and former board member Rick Katz served as chair of the event.
“The car show is a lot of fun, especially for car enthusiasts,” Katz says. “I’ve always been a car guy; I think growing up in Southern California, where cars are part of the culture, sparked my interest. It’s great to be able to share that with people through LAJH, and as the event gets bigger and more successful, I’m hopeful it will translate to increased donations.”
Levinson recently formed a car show committee to begin planning future events, and Katz says he intends to participate again next year.
“I strongly support the work being done at LAJH,” he says. “The men and women who live there paid it forward for me to have a better Jewish life, and I believe it’s my responsibility to make their senior years as enjoyable as possible.”
To learn more about the annual car show or to get involved, contact Aaron Levison at (818) 757-4416 or [email protected].
CLICK HERE FOR MORE PHOTOS FROM THE CAR SHOW