Aviva Goldberg Visits the Los Angeles Jewish Home

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Aviva Goldberg Visits the Los Angeles Jewish Home

Jul 18, 2017

The Los Angeles Jewish Home welcomes visitors from around the world on a regular basis. Recently, Ava Goldberg or, as she's known in Israel, Aviva, stopped by to tour the Home.

Until her recent retirement, Ava served as the Head of Social Services for the Elderly for the City of Jerusalem and the Mayor's Consultant on issues of older people in the city. In retirement Ava will be living part-time in Jerusalem and part-time in Los Angeles. "I am really interested in the field and that's the background for this visit," she explained.

Ava toured the GV campus and was quite impressed with the Home and with two things in particular. "One is the scope of thought to both community care and institutional care and the diversity of service. This is extremely impressive. I would like to adopt some of that for Israel. There's also a coordination between community and institutional which we don't have much of in Israel and certainly not in Jerusalem and I'd like to see more of that in Israel," she noted.

"The other thing I'm impressed with is how the workers are being treated – are they smiling or not. And (at the Home) there is a whole bunch of smiling faces around here. This is obviously a very good place to be both for the client/patient and for the workers as well. Those two things impressed me tremendously," she noted.

In explaining the differences between senior care in Israel and Los Angeles, Ava said: "Israel is a small country with a small elderly population. Jerusalem has 9% of the population is over the age of 65 which is small by standards now. So we are just getting into services for the elderly. We don't have an umbrella for services for the elderly. Unfortunately its split between two government ministries and the municipalities which is not good for the services. So we need more coordination of services."

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