Non‐Profit Los Angeles Jewish Home Plans Rapid Expansion to Serve 10,000 Seniors Throughout Los Angeles County by 2025

Jul 6, 2020

Aging in Place in the Rapidly Changing Landscape of Elder Care/Living is Focus of One of the Nation’s Leading Senior Healthcare Systems

LOS ANGELES — July 6, 2020 — For Immediate Release — The Los Angeles Jewish Home, one of the nation’s largest, single‐source providers of comprehensive senior care, plans rapid expansion of services throughout Los Angeles County with a goal of serving 10,000 seniors by 2025. Los Angeles Jewish Health, which has previously offered services primarily in the San Fernando Valley, provides healthcare and living options; community‐based programs; in‐resident services; professional training; and research on frequently overlooked issues that affect senior healthcare and living.

Leading Los Angeles Jewish Health’s expansion will be newly appointed CEO and President Dale Surowitz, who has served as CEO of Providence Cedars‐Sinai Tarzana Medical Center since 1997. Dale brings broad‐based relationships and expertise in furthering partnerships with external healthcare providers.

Molly Forrest, who has led Los Angeles Jewish Health’s dynamic growth and direction as CEO and President for 24 years, will now focus on growing advocacy efforts, community advancement and fundraising as president of the Jewish Home Foundation.

Recognized internationally, Los Angeles Jewish Health has taken a guiding role in the rapidly evolving future of senior healthcare with innovative, broad‐based initiatives to promote aging in place and develop programs for individualized and person-centered senior healthcare/living. During the recent COVID‐19 crisis, the Home led the way with less than .025% of more than 1,200 seniors in residence having been diagnosed with the virus to date.

Founded in 1912 as a haven for five elderly Jewish men in need of shelter during Passover, the non‐profit Los Angeles Jewish Health has evolved into a comprehensive, non‐denominational, senior healthcare system. Today, Los Angeles Jewish Health—with a staff of over 1,600 and annual budget of $160 million—provides nearly 4,000 seniors annually with care in‐residence on five SoCal campuses or through a wide array of in‐home and community services. As a major provider, Los Angeles Jewish Health is a significant contributor to the L.A. economy.

Los Angeles Jewish Health, which has operated primarily through facilities and partnerships in the San Fernando Valley, will continue expansion to serve all of Los Angeles. Its expansion began in 2017 with the opening of its fifth campus, Fountainview at Gonda Healthy Aging Westside Campus in Playa Vista. Additional plans call for the 2021 expansion to the westside of Los Angeles with the opening of the Brandman Centers for Senior Care PACE Program, which will provide comprehensive healthcare services to seniors living in the community.

“With 108 years of experience in supporting seniors, it provides insights for a very different approach,” comments Forrest. “These moves will allow us to continue to bridge outside our walls and serve more and more seniors. Community outreach is where senior healthcare is going. We are looking at every opportunity to provide excellence of care at home, with a goal of people aging in place and avoiding, as much as possible, the need to move into a facility. It’s where we see ourselves as a major force. With 12 million baby boomers aging, these needs will continue to increase tremendously. We are positioning ourselves to address those demands in SoCal and as a progressive model for U.S. elder care.”

Says Surowitz, “I join Los Angeles Jewish Health with a background in hospital care and programs and the vision of expanding our institutional relationships throughout the Los Angeles community as we significantly grow our capabilities to serve more seniors. Remaining at home for as long as possible is a goal each of us wants for ourselves, our family and our friends. The Los Angeles Jewish Home is an innovator and cutting‐edge model for best practices. I am excited to lead this outstanding team and work to further the Home’s already stellar accomplishments as we address the rapidly changing landscape of senior healthcare and living. I look forward to working with Molly and the officers, board leadership, staff and volunteers.”

Adds Andrew Berman, chairman of the Los Angeles Jewish Health Board of Directors, “I am thrilled that we have been able to hire someone of Dale’s caliber with the depth of experience and knowledge he brings with him. Molly has been an amazing leader and visionary and I know will accomplish extraordinary things as president of the Jewish Home Foundation. Under the leadership of Dale Surowitz and with Molly in her new role, we can be assured that we will not only maintain but expand our standing as one of the leading and innovative senior health‐care providers in the country.”

About Dale Surowitz: As CEO of Providence Cedars‐Sinai Tarzana Medical Center, Surowitz led the respected hospital’s transition from an investor‐owned, for‐profit institution, to a not‐for‐profit, faith‐based facility. He piloted the launch of a $600 million campus replacement project to be completed in 2022. Additionally, he was instrumental in establishing a joint venture relationship with Cedars‐Sinai Medical Center for the Tarzana campus. Under Dale’s leadership, the medical center has received national recognition for overall quality and a variety of clinical services.

About Molly Forrest: Under Forrest’s exceptional leadership, Los Angeles Jewish Health underwent the most ambitious expansion in its history, becoming a nationally recognized leader and innovator in all aspects of senior health care and living. In July, Forrest became President of the California Chapter of Leading Age. She is a frequent guest speaker.

Full bios, headshots and other artwork available at: https://www.dropbox.com/sh/hwqp3ydv5d7dp9i/AAAlrVphTdn7LGWutXjT5YWDa?dl=0

Los Angeles Jewish Health programs and services include:

Connections to Care Program (C2C): Through C2C, seniors and their families gain timely referrals to services tailored to meet their specific needs, regardless of religion, ethnicity or ability to pay.
Home/Community Care: Each year, thousands of seniors benefit from Los Angeles Jewish Health’s community‐based services. Services include, hospice; home health; palliative medicine; community clinics; short‐term rehabilitation; acute psychiatric care, through its Brandman Centers for Senior Care, a Program of All‐inclusive Care for the Elderly (PACE); Skirball Hospice; and Care Transitions program.
Senior Housing: As the largest, single‐source provider of senior housing in Los Angeles, Los Angeles Jewish Health is home to more than 1,200 women and men who live on four campuses covering 21 acres. Housing options include independent living, residential care, skilled nursing care, short‐term rehabilitation and Alzheimer’s disease and dementia care. Locations include the Reseda‐based Eisenberg Village; Grancell Village; Fountainview at Eisenberg Village; and Fountainview at Gonda Healthy Aging Westside Campus in Playa Vista.
Best Practices Research: Los Angeles Jewish Health’s Brandman Research Institute, under the leadership of Chief Medical Officer and Executive Director Dr. Noah Marco, focuses on research on effective models for post‐acute care which improve and enhance medical, social, psychiatric and psychological services for seniors. The institute was founded in March 2019 to fill the gap in clinical studies, which often exclude older people.
Annenberg School of Nursing: An intimate center of learning on Los Angeles Jewish Health’s Hirsch Family Campus, preparing vocational nursing students for the state licensing exam, the NCLEX‐PN®. The School also trains home health aides, medication technicians and nurse assistant students to earn certification through the California Department of Public Health.
Philanthropy: The home’s dedication to serving needy seniors is reflected in its annual commitment of philanthropic support to serve those dependent upon the state Medi‐Cal (welfare) program, with 75% of those served in‐residence rely upon the Medi‐Cal program and social security.

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Sep 3

Celebrating Independence and Excellence at BCSC PACE

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LAJH Resident and Restauranteur Helps Celebrate National Waffle Day

August 24th is National Waffle Day, though if you ask Los Angeles Jewish Health resident Joe Levoff, 95, every day is a great day for waffles. Joe, who opened iconic San Fernando Valley restaurant More Than Waffles 50 years ago, was in attendance this past August 24th as LAJH hosted a special event to celebrate the beloved breakfast food and toast to Joe’s enduring L.A. legacy.When Joe first opened the restaurant’s doors in 1975 in the Encino Town Center—the first shopping center on Ventura Boulevard— it was known as Belgian Waffle Chalet. The name was changed a decade later, and More Than Waffles became a Valley institution and must-visit breakfast destination. In 1998, Joe sold More Than Waffles to his long-time waitress and manager, Ika Taft, and her husband, Greg, who met at the restaurant and began their lives together there.Joe LevoffWith proceeds from the sale, Joe moved to Israel, where he had lived during his late teen years and 20s working as a farmer and serving in the country’s army. He stayed there for about 10 years before returning to the U.S. and retiring to LAJH’s Eisenberg Village in 2013.“I loved living at Eisenberg!” Joe recalls. “It’s such an amazing place.”Today, Joe and his partner, Marilyn Poliskin, live in the Joyce Eisenberg-Keefer Medical Center, located on LAJH’s Grancell Village campus. It was there that LAJH decided to honor Joe—and to share a little breakfast love with his fellow residents—by throwing its National Waffle Day celebration.The event was part of LAJH’s Achieve a Dream program—an opportunity for residents to find joy and fulfillment and make new memories.“We brought Ika to LAJH for a reunion with Joe, so she could catch him up on the latest More Than Waffles news and share with him how his beloved restaurant is still having an impact after half a century,” says Stacy Orbach, LAJH’s director of volunteer services. “It was wonderful: They were able to reminisce, and Joe got a chance to speak to the assembled residents about his life as a restaurant entrepreneur.”LAJH residents at the celebration also learned about how More Than Waffles continues to make a difference in people’s lives.“It’s still such a popular place. If you go during the weekend, you’ll have to wait for an hour!” Joe exclaims. They come for the food, the atmosphere—and perhaps for bit of More Than Waffles’ matchmaking magic: Ika and Greg’s daughter, Henny, helps them run the restaurant, and she met her husband there, too.Ika brought 50 jars of More Than Waffles’ homemade strawberry jam to the event, and LAJH’s Dietary Department brought out waffles for everyone in attendance.“It was a fantastic celebration with a delicious ending,” Stacy says. “At LAJH, we endeavor to make every day that sweet for the incredible seniors in our care.”

Los Angeles Jewish Health Welcomes Rabbi Marc Kraus

For new Los Angeles Jewish Health rabbi Marc Kraus, there’s something special about working in a residential community.“So many rabbis only have a chance to engage with their communities weekly, monthly, or even annually when they come to synagogue. But, at Los Angeles Jewish Health, I get to see people every day and to develop deep pastoral connections with them,” he says. “Finding this job was a dream come true.”Rabbi Kraus arrived at LAJH this summer as campus rabbi for Eisenberg Village, joining Rabbi Karen Bender, who serves as the organization’s chief mission officer. In his brief tenure, he has already gotten the flavor of what makes LAJH’s community unique.“It’s so wonderful to be part of this huge village in the middle of Reseda,” he says. “I’ve been breaking bread with residents at every meal, getting to know them and seeing just how beautiful Jewish life here really is. I feel so incredibly welcomed.”Rabbi Marc KrausA native of London, Rabbi Kraus has been in the U.S. since 2010. After completing his undergraduate degree in Hebrew literature at Oxford, he received his rabbinic ordination from American Jewish University and a Master of Education in Clinical Mental Health Counseling from William & Mary. Over the course of his professional career, Rabbi Kraus has served as both a pulpit rabbi and a licensed marriage and family therapist.“I’m a spiritual seeker, an academic, and a therapist,” he says. “I believe my diverse experience—whether it was facilitating Orthodox Jewish holiday services in England as a teenager, spending time at an egalitarian yeshiva in Jerusalem, tending to a Conservative synagogue congregation in Virginia, or logging thousands of hours as a marriage and family counselor—has prepared me well to provide LAJH residents with pastoral services that help them find meaning in their everyday lives.”Avoiding denominational labels is central to Rabbi Kraus’ rabbinic approach. “I see myself as a facilitator of people’s Jewish journeys, no matter where they’re coming from,” he says. “I think there is a lot of wisdom in every denomination, and my goal is to meet LAJH residents where they are—recognizing where they’re coming from and adapting accordingly. Ultimately, I want to help people connect with their spirituality in whatever way is most resonant for them.”Singing is another of Rabbi Kraus’ key areas of focus. “Music is such a powerful way to bring people together. As a vocalist, I feel being able to sing is a gift—and being able to share that gift with others is blessing,” he says.Rabbi Bender notes that the many blessings Rabbi Kraus brings are being felt by LAJH residents far and wide. “It is a mitzvah to ‘find yourself a rabbi,’ and we feel truly blessed to have found Rabbi Kraus—and even more so that he has chosen to join the LAJH family,” she says. “He is a gifted scholar, a soulful singer, and a deeply compassionate pastoral presence. In just his first month, he has already inspired minds and touched hearts across our community. We are profoundly grateful to welcome him as the rabbi for both Eisenberg Village and Fountainview at Eisenberg Village.”In the coming weeks and months, Rabbi Kraus looks forward to meeting as many members of the LAJH family as possible. His energy and enthusiasm are nothing short of infectious.“I was overjoyed on the day I started at LAJH,” he says, “and my excitement has only grown every day since.”Rabbi Kraus speaks to residents of the Newman Building