Tree of Life Luncheon Honors Two Longtime Supporters
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Tree of Life Luncheon Honors Two Longtime Supporters

Jul 1, 2016

With summer already here, Associates-IMC is busy planning its 86th Tree of Life Luncheon to be held on Wednesday, August 10, at The Beverly Wilshire Hotel, 9500 Wilshire Boulevard, Beverly Hills. This prominent auxiliary support group of the Los Angeles Jewish Home will be honoring two exceptional individuals whose commitment to the Home and Jewish community is unparalleled. Rosanna Hirshon Bogart will be honored with the Zelda White “Woman of the Year” Achievement Award, and Bob Hirsch will be recognized with this year’s Humanitarian Award.

Tree of Life

Rosanna Hirshon Bogart has tirelessly supported the Jewish Home for many years and served as president of Associates-IMC from 2003-2007. She helps provide yearly scholarship funds for the Home’s Annenberg School of Nursing. Rosanna is a member in the Tiffany Society, the Marilyn & Monty Hall Statesman’s Society, the Century Club, and the board of governors. Having gifted the Home with the Rose Garden Wall on the Grancell Village campus in memory of her parents and late husband, Arnold “Bogie” Bogart, Rosanna is an active and supportive executive advisor of the Associates-IMC board of directors. Her community involvement includes her support of the Child and Family Guidance Center, American Technion Society and the L.A. Opera. She sits on the board of The Music Guild and is an active member of the California Retired Teachers Association.

Bob Hirsch has served on the Jewish Home’s building and facilities management committee and as a past chair of the Home’s board of directors, on which he continues to serve. He was on the Home’s executive committee, the building and safety committee, the council of past presidents, and the Annenberg School of Nursing board. Bob is a member of the Marilyn & Monty Hall Statesman’s Society, Century Club, Legacy Circle, the board of governors, and The Executives’ Generation to Generation. He recently donated over two acres of land adjacent to Grancell Village currently being developed as the Hirsch Family Campus. Bob’s extensive community involvement includes being a board member of Alzheimer’s Los Angeles, as well as working with the Skirball Cultural Center, Beit T’Shuvah, the Shoah Foundation, de Toledo High School, and the Jewish Community Foundation.

The Tree of Life Luncheon will begin at 10:00 a.m. with a boutique featuring many diversified vendors. The luncheon will start at 11:45, when Madeleine Rosenberg, president of Associates-IMC, will be welcoming all the attendees. Florence Gorlin, luncheon chair, is looking forward to introducing the special guest speaker, Jeanne Phillips, also known as “Dear Abby,” the world’s most widely syndicated columnist.

The Honorary Luncheon Chair is Renee Kumetz. Honorary chairs include Barbara Miller-Fox Abramoff, Janet and Jake Farber, Marion Goldenfeld, Earl Greinetz, Regina Scheer, and Joan and Arnold Seidel.

Event chairs are Terri Bloomgarden, Joy Brook, Donna Burstyn, Roberta Delevie, Earl Greinetz, Claire Kunin, Diane Miller, Sheila Rose, Nancy Salka, Regina Scheer, Melinda Seltzer, Sandra Stackler, and Gloria Stoddard.

Tree of Life Luncheon tickets are $165 per person, including parking, and are the perfect opportunity to support the Jewish Home and recognize our deserving honorees. The proceeds will bring in much-needed funds to care for the 1,000 on-campus residents besides sustaining 5,000 seniors the Home serves each year through its extraordinary continuum of care.

We welcome your support and hope to see you at the luncheon. For more information, please contact the Associates-IMC office at 818-774-3375 or

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